Wells said she gets 8 million to 10 million views a day. One of Wells' videos from the last holiday shopping season, a ball-pit challenge in which a man dressed as Spidey has to dig through plastic balls to find hidden toys, has more than 42 million views ( here). (Boys may be more interested in her husband's channel, ToysReviewToys ( here), which has 622,000 subscribers.) Wells' channel mainly targets 7-year-old girls, with the top end being 11 or 12. Disne圜arToys has 2.8 million subscribers, and pulls in advertising revenue for pre-roll ads which Wells will not disclose.Īdvertisers pay YouTube channel owners to include commercials on their videos, and sometimes sponsor them to feature their products. 26.88 (4 used & new offers) Ages: 14 years and up. What started as a hobby for Wells three years ago is now a career. GoolRC Mini RC Submarine for Kids, LSRC-SMI Remote Control Boat Waterproof Diving Toy for Boys and Girls (White) 108. Sometimes her guest host, a Spider-Man doll, does the unwrapping with her help. Sandra Wells, host of the Disne圜arToys channel ( here), tries to stand out from the crowd by playing with a mix of toys in interesting ways. There is a lot of “oohing” and “ahhhing” as the hosts open mystery bags, experiment on camera with toys or participate in staged “challenges.” The videos are mostly fan-generated, with low production values and bare-bones scripts. In a November 2014 report, YouTube estimated it would take more than seven years to watch all the videos on the site with “unboxing” in the title that had been uploaded so far that year. Shopkins-related videos on YouTube have garnered over 500 million views. "YouTube is kind of like an online catalog for kids," said Paul Solomon, co-chief executive of Moose Toys, the Australian maker of Shopkins whose channel has 96,000 subscribers ( here). As families prepare to spend an estimated $630.7 billion on gifts this holiday season, the smallest screens could have the biggest influence. He wants to know what is on the sea floor What type of fish will he see What. What you’ll love: The submarine comes with a built-in battery. LOL Surprise doll Punk Boi has always wanted to go to the bottom of the ocean. nuclear submarine design, this remote-controlled vehicle will provide hours of fun. With electronic devices in the hands of so many kids, YouTube, a Google Inc unit, is becoming a major force in driving their wish lists. What you need to know: Loosely based on the U.S. She flipped over to Google Shopping on my tablet, struggled for an hour to count the nickels and dimes in her piggy bank, and finally handed me $11 to order the toy for her. Children pose with Shopkins toys in this undated handout photo.
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